To help launch Fresh Finds Forward, Spotify for Artists' new initiative supporting independent musicians, we joined forces with Spotify to create over 20 minutes of original content, from artist onboarding to the official launch video. With ECD Jay Brown directing on location in Los Angeles, our team captured the people and vision behind the program before bringing it all together through editorial, animation, color, sound design, and finishing. The result? A cohesive collection of videos designed to introduce the initiative, guide artists through the experience, and build excitement for what's next. All wrapped up in a visual language that felt distinctly Spotify.